100% Job Guarantee*

Postgraduate Program in Digital Marketing & AI Innovation

9 months / online/ offline
 
  • Advanced AI Digital Marketing
  • 40 Modules in 1 Program
  • 10+ Live Projects & Internship
  • 30+ Certifications
  • Placement & Mock Rounds Support 

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Student Placements

CORE Digital Academy Students Are Placed in Top Digital Marketing Companies

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A Program Built to Keep You Ahead

Learn from experts, work on brand projects, and build a job-ready portfolio through dedicated placement support.

1,00,000+
Students Trained
20+
Marketing & AI Tools
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Learn by Doing

From Google Ads to brand management, gain practical experience through brand projects, case studies, and simulations.

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Expert-Led Live Training

Attend live sessions with experts and develop practical skills in social media, analytics, and more.

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Learn from Award-Winning Campaigns

Our curriculum features WARC-certified case studies, including Cannes Lions winners.

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Your Path to a Digital Marketing Career

Boost your career with a program focused on employability and expert-backed placement support.

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Latest Curriculum Designed By Industry Experts

Explore a comprehensive offline and online digital marketing syllabus designed by corporate trainers and vetted by industry-renowned experts & recruiters.

Module
1
Marketing Strategy, Planning & Business Models
30 Live Sessions
3 Assignments
1 Case Studies
3 Assessment
Global Marketing Trends & Future of Digital
Business Models (B2B, B2C, D2C, SaaS)
Funnel Mapping & Buyer Journeys
Product-Market Fit & CAC Models
Module
2
Brand Storytelling & Visual Identity
40 Live Sessions
2 Assignments
1 Case Studies
2 Assessment
Building a Digital Brand Voice
Visual Psychology (Fonts, Colors, Moodboards)
Social Storytelling Frameworks
Canva Pro + Adobe Express Projects
Module
3
AI-Driven Content & Copywriting
35 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
ChatGPT, Jasper, Copy.ai Advanced Use
Prompt Engineering for Creators
Long Form + Ad Copy + Email Sequences
Content Cluster Planning (Pillar + Topic Model)
Module
4
Website Design + UX Strategy
25 Live Sessions
2 Assignments
2 Case Studies
2 Assessment
WordPress + Webflow + Framer Overview
UI/UX Principles & Funnel-Based Design
Heatmaps, Scrollmaps & Mobile Optimization
Module
5
Full Funnel SEO & Entity-Based Search
40 Live Sessions
3 Assignments
2 Case Studies
2 Assessment
On-Page SEO with Semantic Targeting
Topic Clustering + Internal Linking Logic
AI SEO with Surfer, Frase & Scalenut
Voice Search, Video SEO & SGE Optimization
Module
6
Meta Ads & Advanced Creative Strategy
20 Live Sessions
2 Assignments
1 Case Studies
1 Assessment
Multi-Objective Ad Strategies
Retargeting, Lookalike Audiences & CAPI
Testing Creatives: Hook, Offer, CTA
Module
7
Google Ads & YouTube Performance Campaigns
25 Live Sessions
2 Assignments
2 Case Studies
2 Assessment
Smart Bidding & PMax Campaigns
Video Sequencing Ads for Brand Recall
Shopping Ads & Merchant Center
End-to-End Funnel Setup & A/B Testing
Module
8
Tracking, Attribution & Event Tagging
15 Live Sessions
2 Assignments
2 Case Studies
1 Assessment
GA4, GTM, GCLID & Enhanced Conversions
Event-Based Funnels & Multi-Touch Attribution
Meta Events Manager Deep Dive
UTM Naming Convention for Teams
Module
9
WhatsApp, SMS & Chatbot Automation
20 Live Sessions
2 Assignments
1 Case Studies
2 Assessment
WhatsApp API Integration
Retargeting via Broadcasts
Building Chatbots (Meta, ManyChat)
Module
10
Email Marketing Mastery (Transactional + Automation)
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
Building Full Email Funnels
Automation Tools: Mailchimp, Moosend, ConvertKit
Payment Gateway Integration
Email Copywriting, CTAs & Heatmap Testing
Module
11
LinkedIn Strategy for Personal & Business Growth
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
LinkedIn SEO for Profiles
Content Calendar for Thought Leadership
B2B Lead Funnels + LinkedIn Ads
DM Scripts + Lead Nurturing Playbooks
Module
12
YouTube Marketing + Shorts Monetization
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
Content Strategy for Growth
YouTube SEO + Thumbnail Split Tests
LinkedIn Ads Basics
Live Streaming Integration Tools
Module
13
Influencer, Affiliate & Creator Marketing
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
Brand Influencer Outreach Strategy
Affiliate Funnel Setup & Management
Messenger Bots & Flows
Brand Deals, Briefs & UGC Strategy
Module
14
E-Commerce Marketing & CRO
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
Shopify + WooCommerce Funnel Setup
Abandoned Cart Recovery
Upsell, Cross-Sell, Order Bump Frameworks
Trust Signals, Scarcity, Social Proof
Module
15
Mobile Marketing & App Promotion
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
Play Store + App Store Optimization (ASO)
In-App Ad Campaigns (Google + Meta)
App Install Campaign Tracking
Push Notifications + Deep Links
9

months

300 +

Hours

30+

Certifications

10+

Real time projects

25+

Tools

15+

Assesments

20+

Case Studies

10+

SOPs

Learning Modes:

Online / Offline

Batch Timings

11:00 AM – 12:30 PM (Online)

10:30 AM – 12:00 PM (Classroom)

5:30PM – 6:30PM (Online)

Tools: Digital Marketing + AI Automation + Analytics

We understand that tools & technology are pivotal in the online marketing industry. Thus, we ensure you are well-versed with all the latest & relevant tools.

Digital Marketing Sample Course Certificate

The CDA Way of Learning

The CDA Way of Learning

1. Learn Live

Participate in interactive, real-time online sessions led by experts, filled with engaging discussions.

2. Get Mentored

Receive personalised 1-on-1 mentoring with expert advice, industry insights, and tailored doubt resolution.

3. Apply & Showcase

Work on real-world projects, present data-driven insights, and build the confidence to make an impact.

4. Review & Improve

Absorb feedback, refine your skills, and continuously enhance your expertise.
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9-Month PGCP Course FAQs
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Frequently Asked Questions