100% Job Guarantee*

Diploma in Digital Marketing & Ecommerce Business

6 months / online/ offline
 
  • Professional Level certification
  • 20 Modules in 1 Program
  • 8+ Live Projects & Case Studies
  • 18+ Certifications
  • Placement & Mock round Support 

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Student Placements

CORE Digital Academy Students Are Placed in Top Digital Marketing Companies

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A Program Built to Keep You Ahead

Learn from experts, work on brand projects, and build a job-ready portfolio through dedicated placement support.

1,00,000+
Students Trained
20+
Marketing & AI Tools
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Learn by Doing

From Google Ads to brand management, gain practical experience through brand projects, case studies, and simulations.

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Expert-Led Live Training

Attend live sessions with experts and develop practical skills in social media, analytics, and more.

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Learn from Award-Winning Campaigns

Our curriculum features WARC-certified case studies, including Cannes Lions winners.

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Your Path to a Digital Marketing Career

Boost your career with a program focused on employability and expert-backed placement support.

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Latest Curriculum Designed By Industry Experts

Explore a comprehensive offline and online digital marketing syllabus designed by corporate trainers and vetted by industry-renowned experts & recruiters.

Module
1
Digital Marketing Essentials
30 Live Sessions
3 Assignments
1 Case Studies
3 Assessment
⌄
Digital vs. Traditional Marketing
Buyer Persona & Marketing Funnel
Content Marketing Basics
Freelancing Setup for Beginners
Module
2
Website Design & WordPress
40 Live Sessions
2 Assignments
1 Case Studies
2 Assessment
⌄
WordPress from Scratch
Landing Page Design
Hosting, Domain, and CMS
Elementor & Basic HTML/CSS
Module
3
SEO (Search Engine Optimization) – Advanced
35 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
On-page, off-page, technical SEO
Google Search Console & My Business
Content strategy: blogging, voice SEO, ORM
SEO Tools: SEMrush, Ubersuggest, Ahrefs Basics
Module
4
Meta (Facebook & Instagram) Ads
25 Live Sessions
2 Assignments
2 Case Studies
2 Assessment
⌄
Meta Business Suite Setup
Campaign Structure: Awareness, Consideration, Conversion
Pixel Setup & Events
Module
5
Google Ads Mastery
40 Live Sessions
3 Assignments
2 Case Studies
2 Assessment
⌄
Google Search, Display, Shopping, and Video Campaigns
Keyword Research & Match Types
Performance Max Campaigns
Conversion Tracking & Google Tag Manager
Module
6
Analytics & Tracking Tools
20 Live Sessions
2 Assignments
1 Case Studies
1 Assessment
⌄
Google Analytics GA4
Google Tag Manager Deep Dive
UTM Parameter Setup
Module
7
Email Marketing & Automation
25 Live Sessions
2 Assignments
2 Case Studies
2 Assessment
⌄
Campaign Creation: Mailchimp & Sendinblue
Email List Segmentation & Lead Magnets
Marketplace selling (Amazon, Flipkart, etc.)
A/B Testing & Analytics
Module
8
Social Media Management & Strategy
15 Live Sessions
2 Assignments
2 Case Studies
1 Assessment
⌄
Strategy Planning for Instagram, LinkedIn, Facebook
Canva + Creative Planning
Hashtag Research & Post Scheduling
Community Building & Retention
Module
9
Affiliate & Influencer Marketing
20 Live Sessions
2 Assignments
1 Case Studies
2 Assessment
⌄
How Affiliate Marketing Works
Setting Up Affiliate Programs
ROI Tracking & Commission Models
Module
10
E-Commerce Marketing Strategies
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Catalog Management
Setting up Online Store (WooCommerce/Shopify Basics)
Payment Gateway Integration
Conversion Optimization Techniques
Module
11
YouTube & Video Marketing
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Channel Setup & Optimization
Shorts vs. Long-form Content
YouTube Ads Integration
Video SEO & Thumbnails
Module
12
LinkedIn Marketing & B2B Lead Generation
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Optimizing Profiles & Pages
LinkedIn Outreach Strategy
LinkedIn Ads Basics
B2B Funnels & InMail Campaigns
Module
13
WhatsApp & Messenger Marketing
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Business API Integration
Broadcasts, Catalogs, Auto Replies
Messenger Bots & Flows
WhatsApp Campaign Use Cases
Module
14
Content Creation & Copywriting
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Copywriting Formulas (AIDA, PAS)
AI Writing Tools (ChatGPT, Jasper)
Website & Ad Copy Best Practices
Blogging & CTA Strategy
Module
15
Sales Funnel & Lead Generation Strategy
25 Live Sessions
3 Assignments
2 Case Studies
3 Assessment
⌄
Funnel Types: Lead Magnet, Tripwire, Webinar
Tools: Systeme.io / ClickFunnels / ConvertKit
Landing Page Psychology
Email Automation Integration
6

months

200 +

Hours

18+

Certifications

8+

Real time projects

25+

Tools

15+

Assesments

20+

Case Studies

10+

SOPs

Learning Modes:

Online / Offline

Batch Timings

11:00 AM – 12:30 PM (Online)

10:30 AM – 12:00 PM (Classroom)

5:30PM – 6:30PM (Online)

Tools: Digital Marketing + AI Automation + Analytics

We understand that tools & technology are pivotal in the online marketing industry. Thus, we ensure you are well-versed with all the latest & relevant tools.

Digital Marketing Course Certificate

The CDA Way of Learning

The CDA Way of Learning

1. Learn Live

Participate in interactive, real-time online sessions led by experts, filled with engaging discussions.

2. Get Mentored

Receive personalised 1-on-1 mentoring with expert advice, industry insights, and tailored doubt resolution.

3. Apply & Showcase

Work on real-world projects, present data-driven insights, and build the confidence to make an impact.

4. Review & Improve

Absorb feedback, refine your skills, and continuously enhance your expertise.
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6-Month Course FAQs
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Certified Foundation in Digital Marketing and Analytics

Diploma Program in Digital Marketing and Online Business

PGCP in Digital Marketing Leadership, AI, and Innovation

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